Rebranding Vapour: Evolving Our Identity to Reflect Product Growth

Vapour has continuously evolved since launch and will continue to do so. We have strived to create a platform which enables our customers to seamlessly manage their spirit production and maturation processes in a modern, intuitive and powerful way. With that in mind, we felt it was time for the Vapour brand to convey this as strongly and as passionately as our product does.

The most visible and public change is our new website. It was time for us to build upon the foundation of the extensive platform we've developed and to provide much more information to our audience. 

We decided to go about this in a few different ways...

Roles:

Vapour is focused on harnessing the work operators do on the floor, which captures useful data as they go. But that's just the first step – these data points which are captured build the story of the spirit being produced and matured. The benefits are felt and capitalised upon throughout entire organisations. By identifying and describing the key benefits for each role, we feel we've been able to unlock a really accessible way for those who work in these roles to see what Vapour can do for them and their team.

Customer Successes:

Having invested in video content showcasing our customers' successes with Vapour, we wanted to make this a key part of our new website. Not only does this type of content help showcase the solutions and features of Vapour, it also allows us to share videos which give us the most pride – Vapour helping, improving and enhancing our customers' work. It is our mission to make Vapour help your spirits business and capturing the essence of that in a video is truly special for us.

Industry Partnerships & Collaboration:

As a business we've worked really hard to foster collaboration with those we've crossed paths with in the industry and this hard work has paid off in spades. Whether it comes to OT Hardware for filling, reracking and disgorging, automated storage solutions, barcoding, or integrating with a plethora of external services, we're extremely proud of our collaborative ethos and vision for the industry.

Features & Feature Spotlight:

This one is fairly obvious... It is always vital for us to keep existing and potential customers informed about what makes Vapour the best in class platform for managing your spirits production and management business. This area of the website gives us lots of scope to briefly mention features, or to dive into deep levels of detail around key functionality which we feel are unique to our offering.

Aside from those key sections, we've also chosen to continue our philosophy around transparent pricing – something which seems we're truly unique at amongst our peers.

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We'd love to hear your thoughts and feedback at info@speysidelabs.scot